Insight for publishers through key industry trends and competitive benchmarking:

• Total unique viewers and number of videos viewed
• Engagement metrics such as duration and videos per viewer
• Key demographic statistics for viewers of online video by site and category

• Understand when key demographic segments watch video online to better tailor marketing and advertising
• Quantify reach metrics and gross ratings points (GRPs) by site, daypart and target group
• Understand publishers' reach by site and the shape of each site's reach curve to guide advertising buys

comScore Video Metrix counts a video when it is actually loaded on the viewers screen - not image beacons, cookies or a server log. This allows comScore Video Metrix to provide person-level demographics — not just machine- or ISP-level demographics — and other key competitive advantages:

• Not affected by high cookie deletion rates
• Measures all video sites, not just those that are ‘tagged’
• Reports both total and engaged duration of videos, as well as consumption of streams and progressive downloads.

For more information on how comScore Video Metrix can help drive your business, call 866-276-6972 or contact us online.