» CLIENT LOGIN
 SEARCH
» PRIVACY POLICY
Consumer Packaged Goods Solutions

The competition for consumer's grocery, health and overall retail dollars is clearly intensifying, especially as retailers battle for share of wallet. CPG manufacturers and retailers both need granular insight into target consumer segments to help drive decisions on critical issues, including: maximizing the impact of category management efforts, improving customer satisfaction, evaluating competitive threats, measuring new brand performance and reversing share losses.

comScore addresses these vital issues and more with a suite of products specific to the CPG industry. comScore delivers extraordinary insight based on the browsing and actual buying behavior of more than 2 million participants who have given comScore permission to observe the complete details of their online activity.

comScore marries this powerful database of observed behavior with purchase history and intent, gathered through custom surveys, to develop a robust consumer profiling system, which can be used to improve marketing strategies and programs for existing and new brands.

VIVID™ Profiles
comScore's Vivid™ profiling system delivers deep insight into consumer behavior and attitudes. By combining comScore's proprietary database of consumer behavior, which includes complete details of panelists' Web-wide content consumption, with insight into product usage and purchase intent collected through surveys of the comScore panelists, Vivid™ reveals the true passions, interests and lifestyles of any target segment. When compared to existing lifestyle databases — most of which are only updated infrequently — Vivid™ provides more actionable insight for the design of media and marketing plans for both new products and established brands.

Raising the BAR® on Shopper Insights
comScore answers the needs of CPG firms in better understanding consumers of their products — even those purchasing low purchase-incidence brands. Behavior Activated Research (BAR®) is a unique survey research application that combines comScore's expertise with the enhanced targeting capabilities of Catalina Marketing. Through BAR®, comScore capitalizes on the breadth of the Catalina printer network installed in 18,000 stores to issue consumer survey invitations at check-out based on known purchase behavior.

BAR® offers CPG manufacturers and retailers the ability to accurately obtain key consumer insight to aid business decisions in a number of areas including:

  • Customer satisfaction
  • New product evaluation
  • Competitive intelligence and assessment of competitive threats
  • Brand share and equity tracking
  • Advertising effectiveness
  • Category management

>> Learn more about BAR®

comScore's Expertise
comScore's experienced industry analysts work closely with clients to identify their business objectives and determine how they can best apply and benefit from comScore's research applications such as BAR® and our vast databases of consumer behavior. comScore is committed to helping clients achieve maximum return on their information and research investments.

For more information about how comScore can help you raise the BAR®, take a Vivid™ snapshot of your consumer, or develop more effective sales and marketing strategies, call 703-438-2019, or submit an online information request.