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Automotive Solutions
With increasing numbers of consumers researching new car purchases online, comScore's intimate knowledge of the online research and shopping process, and its impact on consumers' ultimate buying choice, creates powerful opportunities for OEMs and dealers to accurately segment and effectively market to consumers, influence their learning process, monitor competition, and increase the probability of successfully selling the desired product.
comScore tracks all details of the consumer research process, including reviews, price comparisons, online configurations, visits to brand sites, dealer referrals and other associated transactions. comScore also observes activity across all OEM sites, third party research sites, owner sites, and every site in between.
By matching this information with auto registration and purchasing
data, comScore is also able to build complete consumer profiles,
combining both online and offline behavior. By linking cause
and effect, we help clients create online marketing strategies
to influence choice among consumers who are fully engaged
in the shopping process. comScore insight also fuels CRM and
co-marketing strategies to maximize owner loyalty.
comScore Automotive Solutions address critical marketing
needs and questions:
Understand and Master Dynamics of the New Purchase Funnel
When do consumers actually begin the online research process?
When do they leave the Web and shift the process to auto dealerships?
How does share of research vary across OEM and third-party
research sites? How does this vary by owner and intender groups
and other key market segments? comScore helps increase share
of mind and market, by developing strategies tuned to these
variations.
Target Prospects by Online/ Offline Channel Preference
Which customer groups are completely Web-dependent? Which
don't rely on the Internet at all? comScore helps improve
the efficiency and effectiveness of marketing plans by identifying
the preferred communication method for each customer segment.
Assess Site Strengths and Weaknesses
Does a site's structure lose or retain customers trying to
navigate to a specific brand or vehicle? Which competitive
sites are better at driving configurations, price estimates,
referrals, and sales? Which owner sites are most visited and
why? comScore data and analyses help prioritize site development
and required modifications based on expected conversion and
ROI.
Test Impact of Online Marketing Efforts
Will heavy online spending drive greater traffic and/ or conversions?
Which changes in copy strategy will draw better qualified
prospects? comScore's Automotive Solutions help to optimize
strategy before risking investment in national or global execution.
Build Detailed Profiles of Household Needs and Preferences
Are certain customers strong prospects for F&I, aftermarket
or non-automotive product offerings? How much revenue do such
opportunities represent? Which partnerships will be most attractive
to customers and prospects? comScore insight aids in increasing
up-sell and cross-sell revenue, better identifying key partnerships,
and increasing focus on ROI in third-party alliances.
Gain Deep Insight into Consumers' Attitudes and Intent
comScore Insights provide clients with the ability
to conduct survey research studies using comScore panelists,
focused on a wide range of online and offline issues, including
customer satisfaction, purchase intent, barriers to purchasing
specific brands, attitudes about competitive products/ services,
brand usage behavior — and more. By integrating this attitudinal
information with comScore's vast proprietary database of online
behavior, comScore delivers powerful insights into the drivers
of specific behaviors, helping marketers to devise more effective
sales and marketing strategies.
For more information on how comScore can help you make the
critical decisions you face, call 312-775-6489 or submit an
online information
request.
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