Recent Media Coverage

Thousands of times each year, leading journalists and news organizations around the world turn to comScore for objective, accurate analysis of consumer behavior and market trends. Following are just a few examples of comScore data in the news in recent months:

11/13/2008 "ComScore reported about 6 percent growth for Q3 and we definitely exceeded even our own expectations of that two to three times growth rate."
Reuters
10/30/2008 "We see that lower-income consumers are increasingly turning to mobile devices to access the Internet, to listen to music and for email," said Mark Donovan, senior analyst at comScore.
The Wall Street Journal
10/24/2008 Indeed, Fulgoni did not disappoint. His core argument – and it’s a very important one – is that just because you don’t get a click through doesn’t mean your ad didn’t have an impact.
SearchViews
10/22/2008 "... this enhanced reporting was to improve reporting in developing markets. So in that sense, it is an implicit acknowledgment of the growing importance of these regions," says Andrew Lipsman.
Click Z
10/20/2008 "More than 20 million Americans accessed news on their mobile devices in July, up 58 percent from 13 million from the same month last year," said senior analyst for comScore M:Metrics, Mark Donovan.
Editor and Publisher
10/20/2008 "For online retailers, having ComScore's data is almost like having electricity or an Internet connection," said Todd Greenwald, senior analyst at Signal Hill Research.
The Washington Post
10/15/2008 Reasonable traffic profiles that Steinberg cited from recent ComScore research saw that by 2011 for mobile users, typical users with just a mobile would use data ranging from 2.7GB...
Broadband Expert
10/7/2008 He (Ian Blaine, CEO of thePlatform) cited comScore figures indicating that in July, thePlatform's clients had delivered 329 million videos, enough to rank third collectively overall ...
Information Week
9/30/2008 "Without a doubt, content that was once segregated by the silos of the traditional media world is now intermingling as one. Media convergence is very real..." writes Le Jouan.
PC Advisor
9/30/2008 "The Web has become a very important part of their life," Low-Bernie said during his presentation at last week's Toronto Tech Week convention.
IT Business Canada
9/25/2008 "When P&G tells you that you it won't advertise on your site until you hit a number on ComScore, you have to ask, 'How can I improve my ComScore numbers?'" says John Battelle...
Fortune
9/24/2008 Abraham sees a market opportunity in providing audience-measurement research on devices such as mobile phones, game consoles and televisions.
Reuters
9/12/2008 I checked with comScore to see how they measure AOL’s audience, and the perception that Gmail is trouncing AOL mail simply isn’t true.
The New York Times
9/1/2008 Consumers are increasingly reliant on the Internet as a channel to research and learn more about auto insurance, according to a new report from Reston, Va.-based comScore Inc.
Insurance Networking News
8/16/2008 comScore found that social networking is up 66 per cent in the Middle-East and Africa...Lipsman said the growth is only from Israel and South Africa.
The Canadian Press
8/15/2008 comScore's been at this stuff for ten years. The team who started and run the business has been in the market data business for close to thirty years. And they are hard core statistics people...
Seeking Alpha
8/6/2008 However, as comScore’s Evan Neufeld points out, "Some of the biggest retailers in the category are significantly underrepresented in the online display ad market."
Biz Report
8/1/2008 In addition, according to comScore, mobile mapping usage has grown dramatically in the past several months and much faster than corresponding online map usage
Search Engine Land
7/17/2008 "We are pleased that recent data from ComScore reflects the dramatic growth we have experienced since the Company's inception," said Michael Mathews, CEO.
Fox Business
7/15/2008 I asked ComScore senior manager Andrew Lipsman what he made of Facebook’s gains in visitors. He said it’s hard to pinpoint exactly, but it’s probably a seasonal bump enjoyed by leisure-type Web sites.
Business Week
7/11/2008 comScore M:Metrics confirms that even on the slower 2.5G mobile network the iPhone has increased mobile internet consumption by a factor of 13 times for example in a category such as social networking
PC Advisor
7/10/2008 According to comScore Inc. 1.3 million people conducted 6.9 million searches for iPhone-related terms in the month of April - a full month before Steve Jobs announced the iPhone 3G...
Baltimore Sun
7/10/2008 Many U.S. sites now draw more than half of their audiences from international visitors but generate only about 5% of their revenue from that traffic, according to comScore Inc.
Wall Street Journal
7/8/2008 "comScore’s enviable position among agencies, marketers, and publishers was highlighted by 54% of respondents indicating that comScore is the audience measurement service of choice"
William Blair & Company
7/7/2008 "Our appearance in comScore is an important milestone as many of our advertising agency colleagues utilize this service to assist them in their media planning duties," says Robert Kada...
CNN Money
6/17/2008 comScore announced this week that McDonalds enjoyed the unprecedented attention of almost 600 million eyeballs in March with their display ads.
CNET
6/13/2008 If you want a little more information about online traffic, comScore has one solution.... The addition will provide marketers with more information with which to target ad campaigns
BizReports
6/10/2008 Booking Web sites run by hotel companies are solidifying their positions against third-party sites, like Travelocity, Expedia and Orbitz, according to data from comScore, an online research firm.
The New York Times
6/2/2008 Online retailers have begun to feel the sting of the weakening economy, as consumers are pulling back on discretionary spending to offset the rising costs of necessities, according to comScore.
Mediapost