comScore Video Metrix enables clients to understand the rapidly growing online video market and effectively target advertising in this dynamic and evolving medium.

Insight for publishers through key industry trends and competitive benchmarking:

• Total unique viewers and number of videos viewed
• Engagement metrics such as duration and videos per viewer
• Key demographic statistics for viewers of online video by site and category

Insight for Advertisers and Marketers:

• Understand when key demographic segments watch video online to better tailor marketing and advertising
• Quantify reach metrics and gross ratings points (GRPs) by site, daypart and target group
• Understand publishers' reach by site and the shape of each site's reach curve to guide advertising buys

comScore Video Metrix combines powerful methodologies – our panel, beacons and tags – in a hybrid approach to online video measurement. Our robust panel provides person-level demographics and consumer insights, and connects it with accurate stream count and identification of the video content through the use of server-based beaconing and tagging.

Key Benefits include:

• Measures all video sites, effectively benchmarking the entire online video marketplace
• Not affected by high cookie deletion rates
• Beacons provide enhanced coverage of syndicated and viral traffic
• Reports both total duration and average clip duration of videos
• Includes consumption of streams and progressive downloads

For more information on how comScore Video Metrix can help drive your business, call 866-276-6972 or contact us online.