Local Market Reporting
comScore Media Metrix Local Market Reporting represents a major advance in the
market-specific measurement of Internet usage. comScore Media Metrix is the only system to report
usage in 101 markets.
The local markets reported through comScore Media Metrix represent more than 90
percent of all U.S. Internet activity, across nearly three times as many
markets as are offered by competitive services. In addition, comScore offers
the only local market audience measurement tool to track Internet use across
home, work and university locations, in contrast to other services that track
home usage only. Like all comScore Media Metrix services, Local Market
Reporting is founded upon random recruitment methodologies.
With consumers increasing their reliance on the Internet as a source of local
information - including news, directory and movie listings, maps and local
search offerings - the ability to measure Web site traffic and demographics at
the local level is critical. comScore Media Metrix Local Market Reporting
delivers previously unavailable insight to aid newspapers, city guides,
directories and advertisers in quantifying the size and value of local
audiences, gauging cross-visiting habits and tracking in-market usage versus
competitive sites.
Key Benefits of Local Market Reporting Include:
Fully integrated with industry-leading comScore Media Metrix 2.0 audience
measurement system and available through the easy to use MyMetrix™ Web
interface for convenient, efficient analysis
Reports market-level detail for users driving more than 90 percent of U.S.
Internet activity across 101 local markets, compared to just 35 markets
available through competitive services
Tracks thousands of sites across 90+ categories and sub-categories using the
Media Metrix Client Focus Dictionary
Local reporting of comScore's unique Buying Power Index (BPI), which transcends
measurement of traffic alone to value audiences based on actual online dollar
spending
The only tracking of Internet usage at all locations (home/work/university)
compared to home usage only for competitive services
For more information on how comScore Media Metrix Local Market Reporting can
help you better understand consumer habits in key markets and increase the
effectiveness of local market programs, call 866-276-6972 or
submit an online information request.
“comScore Media Metrix has shown strong leadership in making sense of our industry from a numbers perspective. I particularly appreciate their attention to accurately counting daily unique visitors across all aspects of the digital world.
For decades, daily market share, whether readership or viewership, has been the principal currency for media companies to demonstrate their reach and utility to the advertisers that support them, and I see comScore Media Metrix as the authoritative source for this category of information.”
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