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U.S. Hispanic Services

comScore Media Metrix Hispanic Services are based on the
Web-wide buying and surfing behavior of a representative online panel of 50,000 Hispanic Internet users across the United States. This panel is many times larger than any other in the industry, and represents the only database of consumer behavior with the accuracy and granularity required to effectively measure and market to the fast-growing online Hispanic population. Online behavioral data are continuously collected using comScore’s proprietary monitoring technology, which measures all online media usage, including activity at proprietary content such as AOL.

comScore Media Metrix Hispanic Services have been adopted and endorsed by leading advertising agencies, publishers and marketers, including:

  • Yahoo! en español
  • AOL
  • StarMedia
  • The Bravo Group
  • Tapestry (Starcom MediaVest Group)
  • Media 8 Digital Marketing
  • The Vidal Partnership
The Hispanic consumer landscape is rich in diversity, with widely varying language, product, entertainment and information preferences. To accurately measure it requires very large, well-designed consumer samples. Only comScore Hispanic Services are designed to meet the unique challenges and needs of marketers seeking to understand Hispanic Internet users.

Representation of All Key Language Segments
Recruitment for the comScore online Hispanic panel is conducted in both Spanish and English, allowing comScore to accurately quantify usage of Web sites in both languages. Importantly, this approach ensures representation of the key language segments that comprise the U.S. Hispanic population, including:

  • Spanish preferred
  • Bilingual
  • English preferred

Ad Agencies, Marketers and Online Publishers Benefit
comScore Media Metrix Hispanic Services fill a void for advertising agencies, marketers and publishers alike, who require a common currency for Hispanic marketing on the Web. comScore data advance Hispanic marketing efforts online by providing insight into Hispanic Internet user behavior, including:

  • Web site audience size and reach
  • Web site usage intensity
  • Demographic characteristics
  • Overall and site-specific buying power

For more information on how comScore Media Metrix Hispanic Services can help drive your business, please call 866-276-6972 or submit an online information request.