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Client Focus
Client Focus is the proprietary reporting structure
that comScore Media Metrix uses in its syndicated reports.
Unlock the Power of Digital Media
Client Focus provides clients with the ability to see syndicated
audience ratings and demographics for specific content areas
(e.g., pages or channels) within a single Property.
This innovative and flexible reporting structure provides
clients with the most comprehensive and accurate measurement
of online behavior available in the industry.
Client Focus features include:
- Page-level reporting
- Channel reporting
- Syndicated content reporting
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With this innovative reporting structure, clients
have the ability to break out audience ratings and demographics
for Properties, which are made up of Media Titles, which are
in turn made up of Channels, which are comprised of Sub-Channels.
All URLs that comprise these reporting entities are submitted
by clients and are subject to comScore Media Metrix reporting
policies.
Client Focus will help clients achieve objectives in the
following business areas:
Sales
- Fortify sales pitches with syndicated data that
highlight the strength of site content areas
- Discover new ways to sell against the top properties
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Business Development
- Exploit new partnership or acquisition opportunities
by identifying entities that were not previously reported
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Marketing
- Eliminate wasted marketing and programming dollars
by pinpointing the specific content areas visited
by target audiences
- Benchmark the performance of content areas against
key competitors
- Compete in new markets by reporting site channels
in content-specific categories
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Public Relations
- Promote site strengths with syndicated, channel-level
reporting
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For more information about Client Focus, or how comScore Media
Metrix can help your business, call 866-276-6972
or submit an online information request.
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