comScore Resources
Listed below are a number of resources that discuss Internet measurement approaches.
comScore White Papers
This seminal study quantifies the inflation in unique visitor counts in site-server data.
CEO Perspective: Web logs Versus Panel Measurement
A Comparison of Measurement Techniques
This
white paper compares the effectiveness of Web site server logs, survey-based commerce measurement, and clickstream data, such as from ISPs or browser plug-ins
Methodology-related Media Coverage
comScore Blog
Posts on the the blog frequently address current issues in Web measurement,
such as how cookie deletion
inflates counts in site-server data and issues with
ISP data.
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