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Who We Are
comScore, Inc. – a Global Internet Information Provider
comScore is a global Internet information provider to which leading companies turn for
consumer behavior insight that drives successful marketing, sales and trading strategies.
comScore’s experienced analysts work closely with clients to identify their
business objectives and determine how they can best apply and benefit from comScore’s
vast databases of consumer behavior. comScore maintains massive proprietary databases that
provide a continuous, real-time measurement of the myriad ways in which the Internet is used and
the wide variety of activities that are occurring online.
Meet Your Objectives with Proven
Research Based on Superior Technology
Whether your focus is online or multi-channel, direct
response or long-term branding, domestic or global marketing,
comScore provides the knowledge you need to achieve your
objectives.
This capability is based on a massive, global cross-section
of more than 2 million consumers who have given comScore permission
to confidentially capture their browsing and transaction behavior,
including online and offline purchasing. Through its proprietary
technology, comScore measures what matters across a broad
spectrum of behavior and attitudes. comScore panelists also
participate in survey research that captures and integrates
their attitudes and intentions. Through this approach, comScore
delivers seamlessly integrated behavioral and attitudinal
research that marketers have long sought.
comScore analysts apply this deep knowledge of customers
and competitors to help clients design powerful marketing
strategies and tactics that deliver superior ROI. comScore
delivers solutions that focus the company's unique technological
and methodological strengths on meeting client needs through
two divisions:
comScore Marketing Solutions
combine the full firepower of comScore's massive consumer behavior
database with the expertise of comScore analysts, to deliver
exceptional insight into key business issues facing marketers
in specific industries including:
Deliverables from comScore Marketing Solutions
include:
• Consumer
Behavioral Models
• Data to
Fuel CRM Applications
• Multi-Channel
Consumer
• Spending Analysis
(Online and
• Offline)
• Ad Effectiveness
Analysis
• Consumer Response Tracking |
• Brand Analysis
• Competitive Sales Tracking
• Industry Benchmarks
• Consumer Segmentation
• Market Sizing
• Case Studies |
comScore Media Metrix provides industry-leading Internet
audience measurement services that report — with unmatched accuracy — details of
online media usage, visitor demographics and online buying power
for the home, work and university audiences across local U.S. markets and
markets across the globe. The comScore Media Metrix
product suite includes:
comScore Media Metrix reporting provides insight into:
•
Site Traffic & Usage Intensity
• Insight
•
Measurement of Home, Work
• and University Populations
• Audience Demographics
• Search Engine Usage |
• Qualitative
Consumer
• Information
• Online Buying Power
• Local Market Measurement
•
Competitive Intelligence
• Worldwide Internet
Trends |
comScore Insights provide clients
with the ability to conduct survey research studies using
comScore panelists, focused on a wide range of online and
offline issues, including customer satisfaction, purchase
intent, barriers to purchasing specific brands, attitudes
about competitive products/ services, brand usage behavior
— and more. By integrating this attitudinal information with
comScore's vast proprietary database of online behavior, comScore
delivers powerful insights into the drivers of specific behaviors,
helping marketers to devise more effective sales and marketing
strategies. Research engagements offered by comScore Insights include:
- Market Sizing and Analysis
- Customer profiling and segmentation
- Product development and optimization
- Brand and advertising tracking
- Customer satisfaction research
For more information about how comScore can help drive
successful marketing and sales strategies for your business, call 866-638-3835 or
submit an online information request.
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