Measure the Branding Impact of Online and Cross-Media Ad Campaigns

AdEffx Brand Survey Lift™ (BSL) is the industry’s most comprehensive and trusted survey solution for measuring a campaign’s branding effectiveness. Leveraging comScore’s Smart Control™ methodology, a proprietary, model-based measurement approach, Brand Survey Lift quantifies the impact of advertising on key branding metrics, such as awareness, message recall, intent-to-purchase and changes in consumer attitudes.

Highlights

• Eliminate bias and report with confidence. The use of the new Smart Control methodology helps to overcome biases inherent in traditional test and control methodologies, providing a more accurate, efficient and granular evaluation of a campaign’s branding impact.
• Measure across channels to quantify the total impact. In addition to digital campaigns, BSL quantifies the branding impact of ads delivered across a variety of other media channels, such as TV, radio, mobile, print and out-of-home, to ensure efficient allocation of advertising dollars and a greater return on overall marketing investments.
• Ensure representative and reliable results. BSL is the industry’s only branding effectiveness measurement solution that leverages actual campaign-delivery insights to calculate and weight survey responses, ensuring reliable and representative results.
• Compare results to norms. Evaluate your results in the context of the market as well as by industry, demographics and other key factors.
• Eliminate contaminated exposure. Unlike other survey suppliers, comScore ensures the ad being tested is not served to the respondent during the survey experience, eliminating the potential for false awareness and contamination of survey insights.

Benefits

Advertisers and Agencies:

• Quantify the complete branding impact of your digital advertising, especially for the 99+ percent of people who do not click on digital ads*
• Make media decisions with confidence knowing your research is using industry-standard, quality measures that eliminate contamination and truly represent the people who saw your campaign
• Measure cross-media performance and package results in a synchronized report
• Ensure media partners are accountable for generating attitudinal lifts

Publishers and Ad Networks:

• Leverage comScore’s Smart Control methodology to prove the branding benefits of your offering without the operational challenges of recruiting control impressions
• Quantify the benefits of digital advertising beyond the click to encourage the shift of ad dollars online
• Demonstrate your effectiveness across media channels to support bundled multi-media sales
• Use normative results to show how your offerings stack up against your competitors

To learn more about AdEffx Brand Survey Lift, please contact us today.